INTRODUCING OUR NEW BRAND STRATEGY!

We are excited to announce the launch of our new brand strategy! This includes a refreshed logo, website and company colors. Our business has grown over the years, and we felt it was time for a change. We have refreshed our brand to better reflect our company today.

We chose a new logo that reflects a more modern look and captures our mission to deliver excellent quality, performance and customer service across the products we provide.

Our original logo was created in 1994. We wanted to carry over many elements of the old logo. While the “A” stands for “Aurora”, we were able to incorporate our original semi-circle, made up of black and grey, to reflect asphalt and concrete.

The definition of “Aurora” is “the first appearance of light in the sky before sunrise.”  We used a blue ombre to represent an Aurora to add meaning behind our name.  The color blue was chosen as it is the color of trust. We want our customers to know that trust is a key characteristic of our company and that they can be confident choosing us.

Our updated website is now live at www.aurora-asphalt.com to reflect our new brand identity and showcase our company’s services, testimonials and competitive strengths to our customers.

In the upcoming months we will be updating our materials, uniforms, vehicles, business cards and more with our new logo.

We look forward to working with you throughout 2021 and beyond.